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[Colors & Conditions: Treat and color your hair in one easy step. Semi-permanent hair color that gradually reduces grays for a natural look. This formula conditions hair while enhancing your natural color Blend Away Grays: Our in-shower formula conditions and gradually colors strands so you can say bye to silver and hello to a soft silky natural look. Promotes Scalp Health: Contains argan oil an antioxidant-rich plant oil that has been used for centuries to benefit hair and scalp health. Color corrector specifically formulated for men & good for all hair types "Sulfate-free & Cruelty-free Formula: This rich black mens hair color is vegan & free of silicone sulfates parabens and phthalates" Handsome & Healthy: Hims is about personal wellness. Men are allowed to want to take care of themselves. The people who depend on you and care about you want you to. To do the most good you must feel good about yourself]