Shopping for your first (or fifth) wig can get confusing fast — density, lace type, and length all affect how natural it looks and how it wears day to day. Here's a plain breakdown, using real examples.
Lace type: what it actually does
Lace type controls how natural your hairline looks. "13x4 lace front" means the lace panel covers the front hairline in a 13-inch by 4-inch section, giving you a wide parting space. "HD lace" (high-definition) is thinner and blends closer to the skin than standard lace — worth the upgrade if you plan to style it away from your face often.
Density: how full it looks
Density is measured as a percentage — 150% density means the wig has one and a half times the hair of a natural head, which reads as noticeably fuller and more voluminous than 100%.
Length and hair type
- Human hair vs. synthetic: Human hair (like the 30 Inch HD 13x4 Blonde Body Wave, $450) can be dyed, bleached, and heat-styled like your own hair — but costs significantly more. Synthetic wigs (like the Voluminous Burgundy Curly Synthetic Wig, $30–$40) hold their curl pattern and need almost no styling. Heat-resistant fibres, like this one, can take light styling on low heat, but the colour can't be changed.
- Texture: Body wave (soft, loose waves) reads more natural for everyday wear; curly styles (like the Voluminous Curly Human Hair Lace Front Wig, $80–$290, available 8–30 inches in 4x4/13x4/13x6 lace) make more of a statement.
Picking by budget and commitment level
- Trying wigs for the first time, low commitment: Synthetic, pre-styled — the Burgundy Curly Synthetic Wig at $30–40 is a low-risk starting point.
- Want something versatile you can restyle: Human hair lace front, mid-length, 150% density — the Curly Human Hair Lace Front Wig covers this at a wide range of lengths and prices (note: this curly wig cannot be permed or dyed).
- Want maximum length and a fully customizable color: Virgin human hair, HD lace — the 30" Blonde Body Wave is built for exactly this, though it's the highest price point of the three.
Care basics that apply to any human hair wig: wash with sulphate-free shampoo, avoid high heat when possible, and store on a wig stand to keep its shape between wears.
Keep your wig looking its best
Pair your wig with the right aftercare from our hair care products, including oils, treatments and hair accessories.
Wig FAQ
What density should I choose?
As a general rule, 130%–150% density suits everyday wear, and 180% or more gives a fuller, more glamorous look.
How long does a human hair wig last?
With proper care, human hair wigs can last 1–2 years or more. Detangle with a wide-tooth comb and use a heat protectant before heat styling.
Can I return a wig?
Yes, wigs follow our standard return rules: request the return within 7 days of delivery, and the wig must be unworn and unaltered (for example, lace that has not been cut), with tags and in its original packaging. See our Refund Policy.
How long does delivery take?
Orders are processed within 1–3 business days, then delivery takes 3–7 business days in the USA or 7–20 business days internationally. Free US shipping is available on most products, and any shipping cost is shown at checkout.
